Find more keywords from competitors
Observe opponents and overtake on curves
Finding SEO keywords from competitors can be very helpful, as their success stories and data can provide valuable insights into your own SEO strategy. Here are some reasons: Look for high-value keywords: Competitors have often invested time and resources to determine which keywords are highly valuable in their field. By analyzing their keyword choices, you can discover potential high-value keywords to incorporate into your SEO strategy. Understanding Audience Needs: Competitors' keyword choices reflect the keywords they believe are relevant to their target audience 's needs. This can help you better understand your audience's needs and interests in order to create more relevant content. Discover new long-tail keywords: By analyzing your competitors' keywords, you can also discover some long-tail keywords that may rank relatively low in search engines but still have attractive traffic potential. Monitor your competitors' performance: Understanding your competitors' keyword rankings and traffic data helps you track their performance and evaluate the success of your SEO strategy. You can learn some tips for success and avoid their mistakes. Explore new market opportunities: Analyzing competitors' keywords can also help you discover new market opportunities, such as new product or service areas, and you can adjust and expand your business based on these opportunities.
How to find keywords from competitors
We will use our own example to demonstrate how to find keywords from competitors and briefly analyze the data. By entering the competitor's domain name in Semrush, we can obtain a batch of data.
Website-level data
For example, if I enter "SurferSEO.com", we can get the data in the above figure. I usually look at two: Authority Score (AS for short): The trustworthiness of a website. Based on my experience, websites with an AS value exceeding 20 will gradually increase their traffic. Organic Search Traffic: Natural search traffic. This is very important, this is the effect of SEO drainage. Paid Search Traffic: Paid search traffic. If this is high, it means they are investing heavily in advertising.
| You can first take a look at the traffic situation. The higher the AS value and Organic Search Traffic, the higher the competition difficulty. Keywords are more worth paying attention to. |
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Keyword data
Let's take a look at the keyword data. First of all, we can observe the overall situation of the opponent's natural search traffic. In the of the website data page, you can see this screenshot:
We can see the highest traffic search keywords, the distribution of all keywords in Google search rankings, and the distribution of keyword search intentions. We can also further observe the intelligence of all keywords, as shown in the figure below.
We can see that there are too many key points. Later, we will write more in-depth articles to guide everyone on how to analyze data. Here is a small trick: in the upper right corner of this page, you can download the keyword list.
Summary
Semrush can help us observe our competitors, and we can get good keyword expansion from this tool. However, careful readers can find that there may be thousands of keywords, and we need further Data Analysis to find the appropriate keywords for the current stage.