Use the Win Rate tool to evaluate the win rate of keywords
What is "winrate" when it comes to keywords?
In previous documents, we mentioned that in Semrush (or some other SEO tools), there is a tool for evaluating keyword difficulty, generally called KD (Keyword Difficulty). The official definition of Semrush KD is:
| Keyword difficulty (KD%) is an indicator of the SEO effort required to rank your content in the top 10 on Google for specific keywords.
| The keyword difficulty score is a percentage from 0 to 100. The higher the percentage, the more difficult it is for Semrush to predict rankings. The calculation of keyword difficulty is based on various factors, such as the median reference domain pointing to the URL being ranked, the median ratio of dofollow/nofollow links pointing to these URLs, the median authority score of the domain being ranked, and the quality of the keyword itself related to SERP. |
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In daily use, we found that KD does not necessarily lead to better rankings. We used AI to calculate a new indicator, Win Rate, using KD, CPC, Search Volume, and Search Intention as inputs to help users quickly check the ranking opportunities of a large number of keywords.
Use the Keyword Win Rate Tool
The tool is an online tool: https://app.quickcreator.io/win-rate
| We recommend writing words with **Win rate > 2 **early, the bigger the better |
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The tool has two methods, which are single word and upload document. Taking single word as an example: we can enter
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We can see that the win rate of this word is 1, making it difficult to rank on the first page.
At the same time, we can notice that the detection results show that the 5th and 6th items on the first page are not particularly related to Tools. If there is good content, there is still a certain probability of defeating these two items.
However, overall, the competition difficulty for this keyword is relatively high. Next, we change the keywords, if the main word is:
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From the feedback results, the win rate of this word will have a significant win rate.